Bloovi redesign

Bloovi, an abbreviation for blooming vision is an online magazine aimed at belgian companies. Spreading the entrepreneurial virus. Sharing groundbreaking ideas. Creating the future. That's what Bloovi is all about.

Bloovi 1.0 to 2.0

In early 2021, Bloovi came to us with the question of giving their website a thorough overhaul as part of their new branding. An ideal case for us, we are on the website ourselves every day so we know the site inside out.

The challenge

Applying a completely new corporate identity to the current design, was the question Marnik and his team came to us with. It soon became clear that the current and old styles conflicted and a thorough approach was chosen. Not obvious because, as many know, the content base at Bloovi has grown tremendously over the years.

Our process

Initiation

Design sprint

Development

Follow up