How to use brand archetypes to finish off your brand strategy

There are 12 pre-defined brand archetypes, when used properly, they better reflect the brand and match the personality type with your different customer persona.

Building sustainable brand awareness to boost your sales

Brand awareness is what it actually says. How aware are people of your products or services, of your brand, and do they remember it?

A great positioning statement to finish off your brand marketing strategy

In our brand strategy, we've already covered the brand purpose and the mission- and vision statement. To finish this off, we will focus on a positioning statement.

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Know your target audience and resonate with them

Targeting people who don't want to buy, sounds like the worst thing to do, no? So why is it that we often see most of our potential customers doing just this?!

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Why you need great brand values and how to create them

Brand values are all about feelings and experiences, both positive and negative. We will try to map out what we like to be and don't like about competitors and other brands.

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Mission and vision statements are must-haves in a customer-centric company

Many customers confuse a brand's vision statement and its mission statement. Let's have a look at what makes them different and how to craft them.

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Define your brand purpose

Brand purpose is what makes brands relevant and necessary in an increasingly connected world where people can access information about products or services from every conceivable angle.

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Brand management: How to build a strong positioning for your company

In 2022 we live in the world of millions different businesses. Yet, not every business becomes a brand.

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Interested in working together on your next digital innovation project? Want to know if our views and ambitions match? We can quickly set up a video call to get to know each other and exchange some ideas.

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