There are 12 pre-defined brand archetypes, when used properly, they better reflect the brand and match the personality type with your different customer persona.
Brand awareness is what it actually says. How aware are people of your products or services, of your brand, and do they remember it?
A great positioning statement to finish off your brand marketing strategy
In our brand strategy, we've already covered the brand purpose and the mission- and vision statement. To finish this off, we will focus on a positioning statement.
Know your target audience and resonate with them
Targeting people who don't want to buy, sounds like the worst thing to do, no? So why is it that we often see most of our potential customers doing just this?!
Why you need great brand values and how to create them
Brand values are all about feelings and experiences, both positive and negative. We will try to map out what we like to be and don't like about competitors and other brands.
Mission and vision statements are must-haves in a customer-centric company
Many customers confuse a brand's vision statement and its mission statement. Let's have a look at what makes them different and how to craft them.
Define your brand purpose
Brand purpose is what makes brands relevant and necessary in an increasingly connected world where people can access information about products or services from every conceivable angle.
Brand management: How to build a strong positioning for your company
In 2022 we live in the world of millions different businesses. Yet, not every business becomes a brand.